One explanation for the low sales number for “Anti” comes from Tidal itself. The album also had 4.2 million streams and 126,000 sales of individual tracks, according to data from Nielsen, whose accounting week goes through the end of Thursday. Nielsen reported that the album sold fewer than 1,000 copies in the United States a subscriber to its service who declined to be identified because the data is private, said that the number of albums sold was 460.
27 - Rihanna’s lowest opening chart position. Tidal further said that it had sold 484,833 downloads of the album, in addition to those given away as part of the Samsung promotion, and that the album was streamed 5.6 million times on its service.īut despite those big numbers, “Anti” had a low start on the Billboard album chart this week, opening at No.
Those downloads led the Recording Industry Association of America to immediately certify “Anti” as a platinum release. The album, which came out late Wednesday after a drawn-out marketing campaign and a last-minute leak, was released with help from a sponsorship deal with Samsung in which one million copies were given away to fans. To judge by the proclamations of Tidal, the streaming music service in which Rihanna is a partner, it is an unqualified smash. It was a foregone conclusion that ANTI would eventually reach the top spot, but the winding road it travelled to get there is further proof of how complicated sales tracking has become in music's digital age.Just how popular is the new Rihanna album, “Anti”? (She's reaching the certification faster than any other artist in history, according to industry sources.) In the meantime, the Recording Industry Association of America (RIAA) will award Rihanna the album's platinum certification on Sunday, an achievement that can be credited to her deal with Samsung.
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It's possible the album's debut on services like Spotify and Apple Music will help buoy its sales in its next full week on the charts. 1 during its first full sales week, but streaming was still restricted to Tidal until Wednesday night. (It wasn't physically released until today.) Of course, that position took only a little more than a day's worth of streams and downloads into account for more than half of that period, the album was freely available through Rihanna's Samsung partnership.ĪNTI is hitting No. 27 on the Billboard charts dated February 13th, a position largely driven by streams and sales of lead single "Work" Nielsen reported that the album had sold less than 1,000 digital copies. The album went platinum faster than any other in historyĪll of these factors combined to give ANTI a debut sales week that was disappointing at a glance. (The supply was exhausted by Thursday afternoon.) The album was released on iTunes at midnight on Thursday night Billboard's tracking week ended early Friday morning.
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Listeners could also acquire the album by entering free download codes provided by Samsung, of which more than a million were available. It was made available late on Wednesday, January 27th for streaming and purchase on Tidal, which had exclusive streaming rights to the album for a full week and exclusive download rights for a day. 1 album - it's following in the footsteps of its predecessor, 2012's Unapologetic.Īny measures of ANTI's success have been complicated by the web of corporate partnerships and exclusivity agreements surrounding the album's release.
Roughly 20 percent of that total originated with Tidal. ( Billboard is scheduled to reveal the chart's top 10 entries on February 7th.) The album is expected to reach approximately 170,000 equivalent album units, a figure that reflects both digital downloads and streaming totals. 1 on next week's Billboard album charts (dated February 20th), a reflection of the album's popularity during its first full week on sale. Sources close to the situation have confirmed to The Verge that ANTI is going to hit No. While the release of Rihanna's new album ANTI was messier than many people expected, the album's leak and Tidal exclusivity haven't had much of a negative impact on the album's sales.